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Yvette Elliott
May 14, 20243 min read
The S.A.F.E. Approach to GenAI Adoption for Leaders: Leading with Confidence in the Age of Artificial Intelligence
how leaders approach GenAI adoption with confidence and ensure it delivers the promised value without ethical pitfalls
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Yvette Elliott
May 6, 20243 min read
PRESS RELEASE: Canadian Yvette A Elliott Being Recognized Globally for Modernizing the Age-old Marketing Mix Model
Canada's Yvette A. Elliott has been selected as an award finalist for the 2024 Women Changing the World Global Awards - Thought Leader
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Yvette Elliott
Apr 14, 20243 min read
Time to E-E-A-T - How to avoid the Google Core Update March 2024 penalty box
In my experience as a digital marketer, for almost as many years as it seems it’s taking the Toronto Maple Leafs to win a Round 1 series...
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Yvette Elliott
Mar 27, 20243 min read
GenAI Threats Hiding in Plain Sight
There is uncomfortable GenAI usage secret happening internally at many companies involving your employees of all levels, management and...
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Yvette Elliott
Mar 12, 20243 min read
Introducing the new P is Platforms - Modernizing the Marketing Mix Strategy for Today’s AI Era
The new P is Platforms modernizes the marketing mix model strategy for today's AI era by including key elements into marketing planning
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